Suntory Whisky Have 3-D Printed the Most Amazing Ice Cubes

Suntory Whisky Have 3-D Printed the Most Amazing Ice Cubes

TBWA form landmarks and characters in mini form

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Foodie  Foodie  | over 3 years ago


Delicacy and advertising combined in TBWA\Hakuhodo created for Japan's Suntory Whisky. The agency used a CNC router and a process that could be described as inverse 3-D printing to carve the designs.


Said designs varied from the Statue of Liberty to the Sphinx to Batman and everything in between. (There even appears to be, perhaps presciently, a Cannes Lion in the mix.)

Miwako Fujiwara of TBWA\Hakuhodo said the CNC router was chilled at -7 degrees Celsius to keep the ice from melting. 



Launched in 2014 and just won a Branded Content & Entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand.

 


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