Bound & Determined

Bound & Determined

What does Deliveroo's rapid expansion mean for HK?

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Foodie  Foodie Your Guide to Good Taste  on 3 Aug '16

Deliveroo has sprung into Hong Kong to solve home delivery meal dilemmas. After moving from New York to London, their mighty foundeRoo William Shu was surprised to find that it was nearly impossible to get great quality food delivered. So he made it his personal mission to bring great restaurants closer to their customers. A few years later and Deliveroo are in 12 countries and 90 cities globally and expanding rapidly.

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What's the story behind Deliveroo's kangaroos? Kangaroos are known to be incredibly protective of their young. At Deliveroo, we are equally protective of your dining experience.

How is Deliveroo influencing 'dining' and the perception of food delivery in Hong Kong? Before we entered the market, Hong Kong didn't have a service provider that could achieve deliveries within an hour. We shattered that by offering 30-35 minutes deliveries and shocked the market, introducing quality food delivery, both in terms of restaurant quality as well as the service itself, to consumers. This quickly expanded the market of people that would consider food delivery.

How does Deliveroo fit into the new healthy eating lifestyle? We've been able to change the perception that delivery doesn't have to mean poor quality or unhealthy food. By working with restaurant partners such as Grassroots Pantry, MANA!, HOME: Eat to Live, and more, we have been able to provide a range of healthy options across the platform. For many of our customers, the Deliveroo app has become a part of daily life, enabling them to receive a healthy lunch or dinner within a convenient 32 minutes whilst on-the-go or at work. We recently took part in the "Reinventing Salads" campaign, which encouraged restaurants to reinvent and create special salads available exclusively on Deliveroo to promote healthy eating.

Have you had any extreme delivery challenges? On April Fool's Day, we announced that we had purchased 100 speed boats to conduct sea deliveries during junk season. Funny as it was, we made this a reality for Dragon Boat Day by collaborating with PizzaExpress and delivering food to the junk boats viewing the races. It was a huge success. We have also been working on promoting outdoor deliveries to parks, event spaces and even boat piers. We are seeing a lot of large corporate orders that require a huge amount of coordination. Anywhere customers want us to deliver, we will get there.

How about your partnership with Daniel Lau and his edgy rooftop photography? Daniel Lau and his crew at Exthetics are doing something unique and standing out for his work by pushing the limits. Their "whatever it takes" ethos resonates very strongly at Deliveroo as we aim to help redefine the food delivery experience and go out of our way to provide our customers with a terrific end-to-end delivery experience.



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