Get Your Motors Running

Get Your Motors Running

Maison Mumm collaborate with Formula E, the world’s first all-electric car-racing series, for a series of champagne-based wining and dining events this autumn

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Foodie  Foodie  | almost 2 years ago

Header image: Formula E Social Brunch at Aberdeen Street Social


Set for the weekend of 8–9 October 2016, Mumm champagne, the official partner of the the FIA Formula E Championship, are commemorating Hong Kong’s first ePrix (for those non-motor-sport enthusiasts out there, that’s an auto race through the streets of HK using only electric-powered vehicles) with an electrifying range of events throughout Central, from race-themed parties and brunches, to an LKF takeover, to the opportunity to win tickets to the race itself. The fun will begin on 10 September, continuing every weekend in the lead-up to the ePrix. Mumm’s race events will culminate with an invite to dragon-i for the exclusive unveiling of Mumm Grand Cordon, the house’s newest champagne (already making waves in the world of bubbly for its revolutionary bottle design with no front label), on Sunday, 9 October.


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Mumm Grand Cordon


ePrix fans, mark your calendars!


Aberdeen Street Social

G/F, JPC Building, PMQ, 35 Aberdeen Street, Central, 2866 0300

Dates: 16–18 September, during brunch

Promotion: Formula E Social – à la carte brunch menu; for an extra $220/person, diners will get two hours free-flow Mumm champagme and two Mumm cocktails

Entertainment: live band, sabrage booth, tasting booth and Formula E victory photo podium


Conrad Hong Kong

Pacific Place, 88 Queensway, Admiralty, 2521 3838

Dates: 11 September–9 October, every Saturday and Sunday, 2:30-5pm

Promotion: Formula E After Brunch: Oasis Hours – the best photo posted on Instagram with #RaceToCelebrate will win two grandstand tickets ($4,760) and Grand Cordon launch party invites; After Brunch priced at $298/person to include a Terrace BBQ platter and 1 glass of Mumm champagne or Mumm-based cocktail; add $150/person for free-flow Mumm champagne, champagne cocktails and other specially selected cocktails

Entertainment: live band, sabrage booth and tasting booth


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Formula E After Brunch: Oasis Hours at Conrad Hong Kong


The Envoy

3/F, The Pottinger Hong Kong, 74 Queen’s Road Central, Central, 2169 3311

Dates: 10, 17, 24 September and 1, 8 October, 5–10pm

Promotion: Formula E on the Terrace – #RaceToCelebrate the first two photos on Instagram will win two eVillage tickets ($600); all photos will be entered to win two grandstand tickets ($4,760) and Grand Cordon launch party invites

Mumm specials: $118/glass, $690/bottle, $128/Bellini

Entertainment: live band, sabrage booth, tasting booth and Formula E victory photo podium


Zuma

Landmark, Level 5 and 6, 15 Queen’s Road Central, Central, 3657 6388

Dates: 24–25 September, 11am–1pm and 2–4pm, and Saturdays from 24 September–8 October, 2:30–5pm

Promotions: Formula E Brunch – to include free-flow Mumm champagne at $650/person; Saturday Sessions (from 24 September, 2:30–5pm) – sushi and robata platters and free-flow cocktails at $450/person; add $150/person to include free-flow Mumm champagne

Entertainment: live band, sabrage booth, Formula E victory photo podium and ring toss booth


LKF’s #RaceToCelebrate

15 bars, including FAB, Pastis, Tonic, Stormies, Le Jardin, Linq, Quinary, Staunton, Rummin’ Tings, Geronimo and Agave

Dates: 30 September and 1, 7, 8, 14, 15, 21, 22 October, nightly

Promotion: special prices on Mumm glasses and bottles


For the chance to win a pair of ePrix grandstand tickets (valued at a whopping $4,760) and entry to the VIP Grand Cordon launch party, attend any of the Mumm events, snap some pics and post them to Instagram tagged with #RaceToCelebrate and @GhMummHK.


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