Last Wednesday, a new branch of Jollibee opened at North Point’s China Harbour Building, joining the Filipino fast food giant’s three existing Hong Kong locations in Central (with two branches) and Mongkok.
Opening day saw the shop buzzin’ (pun intended). The new branch’s first 10 customers were lucky recipients of Jollibee collectible dolls and other goodies, and prizes were awarded to loyal fans and restaurant visitors throughout the day. The opening fanfare was attended by Jollibee himself – the chain’s iconic, bow-tie-wearing bumblebee mascot, whose greatest purpose is to bring joy to others through fried chicken.
As nobody expresses their love for Jollibee quite like our sassy contributor WongEatsHongKong, here are a few descriptions of the chain’s fried chicken (which he describes as the best in Hong Kong) from his recent review:
Each individual piece of chicken is breaded with a secret coating and fried until perfectly crisp and golden in colour. Bite into it and you will be greeted with an explosion of steam, chicken fat and juices.
The succulence of the meat reminds me of something that has been brined for a prolonged period of time. It is juicy and so tender that it can be torn from the bone simply by applying pressure with a fork.
If Jollibee’s fried chicken is anywhere near as good as WongEatsHongKong says it is, customers will be forever queuing up at this latest branch.
China Harbour Building, 370–374 King’s Road, North Point