We greatly respect what Jamie Oliver has done transforming British school-lunch programmes by campaigning for more nourishing options for kids at UK school canteens. This is basically what he’s doing here (minus the school focus) with this grab ‘n’ go deli concept. Jamie’s Deli is the first in Asia, with most of its other outlets in airports around Europe, allowing travellers to make more balanced fast-eating decisions. Here in Hong Kong, the front section of Jamie’s Kitchen has been revamped to become the deli counter plus seating, with the Causeway Bay location to follow shortly (and then possibly rolling out stand-alone venues around the city).
Open from 8am and serving until early evening, they are serving up breakfast with pastries, sandwiches and yoghurt bowls including Bircher muesli ($40) and ham and cheese croissants ($35), along with coffee, tea and fresh juices. The lunch crowd will be able to choose from the fresh salad selection that includes healthy-eating options like superfood salad ($48), kale Caesar ($48) and golden cauliflower ($48) (three selections cost $68 and four selections go for $78). Adding a hot item like salmon ($58) or Sicilian baked sole ($58) rounds out at below $98 for a lunch set.
Also on offer are green smoothies ($45) chock-full of a variety of fruit and veg as well as iced lemon tea and other homemade refreshments, with no soft drinks on the menu in an effort to continue the mindful theme in the deli.
There are also some naughtier items available, although these are still made to order with fresh, responsibly sourced ingredients such as the personal-sized focaccia pizza ($55) with 12 different ever-rotating toppings and sandwiches like the Reuben ($60).
They sell a select number of snacks at the till including Bio Veggie Mix and Bio Pure Superfruit Mix from Swedish company Landgarten to ensure the conscious decision-making continues at the point of purchase. If it seems a little like hand-holding, it probably is – and maybe something we could all do with a bit more of to ensure our daily lunching decisions include healthier selections.
Sustainably sourced, affordable and healthier fare that tastes pretty good.
Shop 412, 4/F, Ocean Centre, Harbour City, TST, 3758 3333