What Foodie Club Did in 2017

What Foodie Club Did in 2017

We ate, drank, shopped and learned. A lot.

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Foodie  Foodie Your Guide to Good Taste  on 8 Dec '17


Alas, the year 2017 is coming to an end. But, boy, what a smashing year it was! In full Foodie fashion, we ate, drank, shopped and learned throughout 2017. There were many firsts for us this year, and if you read on, you’ll find out what these were. 

To the familiar, always enthusiastic and hungry faces at our Foodie Club events, we would like to thank each and every one of you who has supported us through the year and made a positive difference! It’s really YOU who spur and motivate us to rack our brains everyday to figure out what exciting food events we can offer.

For those of you who are still not in the loop, click here to sign up to become a Foodie Club member! And if you’re asking yourself, “Why should I join?” Well...

1) It’s completely FREE – everybody’s favourite four-letter word

2) You get connected to the latest food happenings around town

3) You get to join these really cool food events at discounted Foodie Club prices

Not convinced? Check out some of our 2017 Foodie Club highlights below!


We ate

... a lot in this 12-month period. “A lot” might be an understatement, as we hosted at least one event each month, expanding our members’ taste buds with different cuisines. Even at non-dining events like workshops and conferences, we made sure our guests were well fed with delicious grub.

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Although January 2017 may seem like a distant memory, we can still remember how we kick-started the year with a bang by feasting on an array of robatayaki and creative dim sum at hidden Wanchai gem LoYe (which sadly closed its shutters in September).


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We then huddled up in the cosy dining studio of Chef Ermanno Lelli, watched him do his culinary magic and indulged in a tasty Italian secret.


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We’ve always hosted our signature Secret Suppers sporadically throughout the year, and they are well loved by many. But this year, we decided to outdo ourselves. In the midst of all the excitement, we accidentally spilled the beans with a Leaked Secret Supper and revealed the chef, Woo Wai Leong, the first-ever winner of MasterChef Asia. In partnership with Foxglove Executive Chef Kelvin Lee, this was by far the biggest Secret Supper ever done in Foodie’s history – it was a sold-out, 70-guest-strong event. With a MasterChef and the executive chef of Hong Kong’s beloved speakeasy in cahoots, they curated a six-course menu featuring exquisite dishes, each paired with drinks. What a treat for our guests!


We drank

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Is it possible to go on a tropical island getaway on... Hong Kong Island? We tested that at Honi Honi Tiki Cocktail Lounge, and it was positively proven with unlimited tiki shots, cocktail-making classes, ukulele classes and rum-tasting sessions.


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Foodies were then brought on an Español experience through the Estrella Damm Tapas Tour, where we hopped to four different restaurants in Wanchai and Sai Ying Pun, with guests feasting on an array of tapas. The result? Jolly bellies filled with food and loads of Estrella Damm beer. 


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Wine events did exceptionally well this year as they were generously filled with quality wine and food. We organised two fully sold-out events – one by the New Zealand Chambers of Commerce where guests tasted New Zealand wines to their fill from 20+ different producers from North and South Island and indulged in delicious NZ-themed seafood canapés at Seafood Room (RIP). 

The second wine event was in conjunction with Thanksgiving and in collaboration with American winery Kendall-Jackson. We pampered our Foodies with an exquisite range of wines from Kendall-Jackson and a huge Thanksgiving feast. 


We shopped

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As one of the official media partners of acclaimed food festival Taste of Hong Kong 2017, we had to have our signature Foodie Market there. With over 14,000 guests at the festival and roaming throughout our market, it was a very successful event filled with loads of good food, drink and vibes!

If you aren’t aware, we are currently putting on our Foodie Holiday Market along Fashion Walk’s Food Street every weekend from now till 31 December, so stop by, say hi and get some of your Christmas shopping done!


We learned

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2017 was a year of learning for us and our Foodie Clubbers, especially when we hosted our first-ever Food’s Future Summit. With over 300 guests gracing the event, it was a Saturday filled with curious and eager-to-learn participants, enriching talks by speakers from key industries and campfire chats and more in-depth intimate sessions with inspiring figures. The event was a great reminder to everyone that they can make a real difference in their everyday lives – we got our guests to sort and compost their own waste, bring or rent water bottles and even pack snacks in their own containers. After meticulous planning and coordination, this was definitely one of the most memorable events of the year. 


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We also played an important role at the Kin Hong Seafood Festival in collaboration with Ocean Recovery Alliance, where we dived in deeper to learn more about the ocean’s health and raised awareness on sustainable seafood through a thought-provoking panel discussion with key industry players and a sustainable seafood Foodie Table dinner at participating restaurant Giá Trattoria. 


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Aside from serious business, our Foodie Clubbers got to learn more about wine through a wine masterclass in collaboration with HKTDC

They also got hands on making their own spice blends with SpiceBox Organics, churned out sausages at a Feather & Bone workshop and even made their own gnocchi at a gnocchi and fresh pasta workshop with ilBelPaese!

Gosh, that was a mouthful. ‘Twas definitely another food-filled year for Foodie, and we look forward to sharing 2018 with you!


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