Food for Thought: Lady Chips?

Food for Thought: Lady Chips?

In an attempt to make crunch-free chips that appeal to women, Doritos have offended their target audience

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Foodie  Foodie Your Guide to Good Taste  on 12 Feb '18

Photo credit: theimpulsivebuy

We just read that in a recent interview with Freakonmics Radio in the US, PepsiCo CEO Indra Nooyi reported on two upcoming developments to Doritos that they hope will appeal to female consumers: chips that are less crunchy and that don’t leave your fingers covered in orangey, cheesy residue after chowing down on a few.

Nooyi explained, “As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag, they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavour and the broken chips in the bottom.

Women I think would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously, and they don’t like to pour the little broken pieces and the flavour into their mouth.”

With an almost all-women team here at Foodie, we beg to differ – not that we’ve got a chip on our shoulder or anything, but we feel that they’re chipping away at the “The Future is Female” movement by taking away our crunch. And we’ll lick our fingers if we want to.

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