Second floor of the IFC building in Central is playing home to yet another burger restaurant. Which is isn't overly distressing, given burgers in this city have been less than satisfactory before the onslaught new burger restaurants. However, there are still the odd moaners who are too difficult to please and mention they have yet to sink their teeth into outlandish deliciousness in the burger world.
Enter, Big Fernand. They opened five days ago and they have been dealing with queues ever since. Some background for you: these guys are big deal in Paris. They take the traditional American burger and then give it a French makeover. Which we think marries two strong cultures rather nicely.
We are not sure entirely of the details of Big Fernand HK's menu as of yet, but their older French sister has five house burgers, but then gives you full autonomy to customise your own. Choose a protein, add cheese, grilled vegetables, streaky bacon, sauces, herbs or spices. The quality of ingredients is high as is the price, but the central location and expectations of Hong Kongers who are used to paying big bucks for burgers might work in their favour.
We have had a mention or two of the superiority of this burger already, with some saying it is the best they have had in Hong Kong. They bake their own bread, use French origin meats and cheese, have the chef whip up the sauces and peel and cook the fries on the spot (or so their website says). They also all seem to have moustaches. Sold.