{"id":106419,"date":"2026-10-23T10:58:06","date_gmt":"2026-10-23T02:58:06","guid":{"rendered":"https:\/\/www.afoodieworld.com\/sg\/?p=106419"},"modified":"2026-10-23T10:58:11","modified_gmt":"2026-10-23T02:58:11","slug":"lqv-10-years-singapore","status":"publish","type":"post","link":"https:\/\/www.afoodieworld.com\/sg\/blog\/2026\/10\/23\/lqv-10-years-singapore\/","title":{"rendered":"LQV\u2019s vino-expert Florian Meyniel celebrates 10 years of French wine & terroir in Singapore"},"content":{"rendered":"\n

LQV<\/a> is turning 10 years old in Singapore. A decade of French wine, French savoir-faire, and French elegance.<\/p>\n\n\n\n

Tanjong Pajar\u2019s answer for red, white, sparkling, ros\u00e9, and champagne labels, numbering 2,000 wine references stocked in-store, LQV\u2019s warm embrace of French wine began in 2016 and has continued valiantly since.<\/p>\n\n\n\n

If Hong Kong is a wet city, the brand\u2019s first international outpost opening in 2014, Florian Meyniel, general manager of LQV Singapore, argues the Lion City is wetter.<\/p>\n\n\n\n

\u201cPeople here like to enjoy a few bottles of wine more than one bottle of wine,\u201d Florian says. \u201cOur customers really like to discover areas [of France\u2019s wine-making regions] they don\u2019t know.\u201d<\/p>\n\n\n\n

\"LQV<\/figure>\n\n\n\n

Intrigue of French wine inspired LQV, first a Parisian product, to expand into Asia. 16 years old, Le Quinze Vins (LQV) wine bar & shop first began its story in the eyeshot of the Panth\u00e9on in the buzzy 5th arrondissement. <\/p>\n\n\n\n

The shop as a kickstarter operation opened by a group of French wine-loving friends, curating its wine selection of France\u2019s best vineyards and sites deserving attention to be drunk in-store or purchased for later.  <\/p>\n\n\n\n

This ethos has won Singapore over. \u201cI like to think we have the best French wine list in Singapore. We have the French Bible, a really thick menu where people can enjoy and find any type of wine they want.\u201d<\/p>\n\n\n\n

\u201cFrench wine in the mind of people is the most famous wine. Everybody knows Bordeaux, Chablis, Sauvignon Blanc. At LQV, we showcase the strength of our country in terms of wine varieties and references.\u201d<\/p>\n\n\n\n

\"LQV<\/figure>\n\n\n\n

Located in the centre of the CBD on Boon Tat Street, LQV has welcomed a business connection where deals and meetings are made over a bottle of red. <\/p>\n\n\n\n

Managing LQV\u2019s import of French wines and sourcing Singapore\u2019s top bars, restaurants, and clubs, including 67 Pall Mall, Florian\u2019s job is also one of education for wine-thirsty patrons seeking a new challenge.<\/p>\n\n\n\n

\u201cMany of our customers do not know too much [about wine] and come to us because they want to discover.\u201d<\/p>\n\n\n\n

\u201cDue to the weather in Singapore, most people are looking for white wines. 60% of our sales are white or champagne, and the rest is red mostly from Bordeaux.\u201d The white labels, Florian finds, are more palatable for hot and steamy nights, with aged red bottles more suitable for pairing with cheese and cold cuts sold at LQV.<\/p>\n\n\n\n

\u201cSometimes I let our customers grab food from a hawker centre and buy a bottle to enjoy!\u201d<\/p>\n\n\n\n

Florian first joined LQV four years ago to assist with their Hong Kong operations. Four months into a move to Singapore, he is readying the city\u2019s 10th anniversary celebrations.<\/p>\n\n\n\n

\"LQV<\/figure>\n\n\n\n

\u201cWe have kept things simple and focussed on terroir and that\u2019s why we have had success for the past 10 years in Singapore. We don\u2019t have pretensions with our wine. We just provide amazing experiences around French wine.\u201d<\/p>\n\n\n\n

On Nov. 17<\/strong>, LQV will host a party themed with the tapas and wine of France\u2019s southwestern Basque Country.<\/p>\n\n\n\n

For their official anniversary party on Nov. 19<\/strong>, the wine bar is hosting an open buffet with croque monsieur at the heart of the food programme with wine flowing and discounts available on bottles from 2016.<\/p>\n\n\n\n

And if you\u2019re lucky, enter into their lucky draw for a bottle of Roman\u00e9e-Conti costing SGD2,500 each. <\/p>\n\n\n\n

Join<\/em> LQV<\/em><\/a> 10th anniversary celebrations in Singapore this November.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Born in 2010 in Paris, LQV has enjoyed 10 years of success in Singapore. They celebrate a decade in business this November<\/p>\n","protected":false},"author":25,"featured_media":106421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[4],"tags":[655,654,656,72],"ppma_author":[81],"class_list":["post-106419","post","type-post","status-publish","format-standard","has-post-thumbnail","category-features","tag-cbd","tag-french-wine","tag-tanjong-pajar","tag-wine"],"authors":[{"term_id":81,"user_id":25,"is_guest":0,"slug":"foodie","display_name":"Foodie","avatar_url":{"url":"https:\/\/www.afoodieworld.com\/sg\/wp-content\/uploads\/sites\/5\/2023\/10\/Untitled-design-1.png","url2x":"https:\/\/www.afoodieworld.com\/sg\/wp-content\/uploads\/sites\/5\/2023\/10\/Untitled-design-1.png"},"user_url":"https:\/\/www.www.afoodieworld.com\/sg","last_name":"","first_name":"","description":"Foodie is here for all Hong Kong food related news and events."}],"_links":{"self":[{"href":"https:\/\/www.afoodieworld.com\/sg\/wp-json\/wp\/v2\/posts\/106419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.afoodieworld.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.afoodieworld.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.afoodieworld.com\/sg\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.afoodieworld.com\/sg\/wp-json\/wp\/v2\/comments?post=106419"}],"version-history":[{"count":1,"href":"https:\/\/www.afoodieworld.com\/sg\/wp-json\/wp\/v2\/posts\/106419\/revisions"}],"predecessor-version":[{"id":106424,"href":"https:\/\/www.afoodieworld.com\/sg\/wp-json\/wp\/v2\/posts\/106419\/revisions\/106424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.afoodieworld.com\/sg\/wp-json\/wp\/v2\/media\/106421"}],"wp:attachment":[{"href":"https:\/\/www.afoodieworld.com\/sg\/wp-json\/wp\/v2\/media?parent=106419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.afoodieworld.com\/sg\/wp-json\/wp\/v2\/categories?post=106419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.afoodieworld.com\/sg\/wp-json\/wp\/v2\/tags?post=106419"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.afoodieworld.com\/sg\/wp-json\/wp\/v2\/ppma_author?post=106419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}