PMQ Coffee Agenda is back for its 10th edition this year, bigger and better than ever, featuring over 40 local and international coffee brands alongside world-champion baristas.

The three-day festival is set for 11AM to 7PM on Oct. 31 through Nov. 2, with this year’s focus on award-winning baristas from Hong Kong. These include Zenki Ho, the champion of the 2023 Hong Kong Brewers Cup and owner of Moonshine Coffee Roasters in Taipei, and Frederick Bejo, the winner of the 2024 UAE Brewers Cup.

On the global front, a highlight of the event is the appearance of Indonesia’s Mikael Jasin, the 2024 World Barista Champion, and Georgius Audrey Teja, the 2025 World Coffee in Good Spirits Champion, who are bringing their renowned Jakarta café Omakafé to PMQ for an immersive tasting experience.

At the heart of the event is the coffee market itself, showcasing dozens of local and overseas brands spanning coffee, roasting, equipment, and gourmet bites. There will be 10 highly anticipated collaborations unveiling new coffee-related F&B items, including Urban Coffee Roaster’s partnership with home-grown Tankyu Distillery for the Ink Tonic blending coffee liqueur with gin and Stories Coffee’s union with herbal tea shop Kung Lee to present the sugar cane cold brew and Peng Chau mulberry leaf tea-coffee yin-yang.

The live stage has also been set for nonstop action, from DJ sets and a latte art battle to the opportunity to watch the Hong Kong Barista Champion 2025 being crowned. Click here for the full programme of activities.

We recommend advance purchase of the PMQ Coffee Agenda 2025 tasting set (HKD160), which comes with a special tasting cup and four 50ml tasting redemptions.

PMQ Coffee Agenda, Courtyard & Marketplace, G/F, PMQ, 35 Aberdeen Street, Central

Stephanie Pliakas is the Digital Editor of Foodie. From Michelin-starred fine-dining to the local comfort-food eats dished out at cha chaan tengs, she has immersed herself in the city’s ever-changing food scene since making Hong Kong her home more than a decade ago. When Stephanie is not devouring something delicious, she’s cooking and baking up a storm at home (whilst listening to true crime podcasts).

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