For those of us who want our quality coffee to be quick and convenient (no complex tasks before our first cup of joe, please!), the growing range of premium instant coffee offerings from brands like Starbucks and Illy has been a lifesaver. Good news – our options have just got wider with Italian coffee powerhouse Lavazza introducing its first premium instant coffee, Prontissimo!

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With Prontissimo!, Lavazza brings its 120 years of coffee-making expertise and innovation to kitchens and pantries everywhere, promising easy, instant access to Italian quality and taste. Utilising high-quality Arabica coffee beans and modern technology to preserve the coffee’s flavour and aromatic profile, Prontissimo! is available in two versions: Classico (a smooth, well-balanced blend with delicate notes of caramel) and Intenso (a strong, full-bodied blend with rich notes of roasted coffee).

Time to stop ‘procaffeinating’, pronto!

Prontissimo! is available at selected supermarkets across Hong Kong.

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