After four years of absence from our sweet streets, Emack & Bolio’s is set to make waves yet again in Hong Kong with a return this month.
The brand’s new Instagram account shared the opening of the Soho store on Hollywood Road, slated for this early September. With a brief online flash sale in summer 2024, it is the chain’s first physical store in Hong Kong since 2021.
The Boston-born and -raised company entered the Hong Kong market in 2015.
A self-professed hippie ice-cream brand, Emack & Bolio’s is known for its seriously fun flavours, frozen yoghurt, flavoured cones, and ice-cream cakes. The brand, founded in 1975, preceded competitor Ben & Jerry’s by three years.
Emack & Bolio’s, G/F, 47 Hollywood Road, Central, 4679 9861
