An impressive portmanteau, if a little limited in scope, Caviator certainly does what it says on its dapper round tin.

Hong Kong singer-songwriter and actor Michael Wong is known as a jack of all trades, having already launched a clothing line and premium wine collection under his MW brand. His latest product, MW Caviator, highlights another of his skill set – that of a pilot. And as the press release explains, this caviar is meant for “a pilot who loves caviar”. How niche!

MW Caviator

What really caught our attention, aside from the jolly picture of Michael Wong above and the information that the caviar is sourced from farms around the world that respect environmental protection and sustainable development, was the music video “Airways of Love”, which Michael Wong recorded in the past, providing the perfect accompaniment to his new product.

To prep you for the video, there are car stunts, helicopters, lots of running hands through MW’s thick head of hair and plenty of aviator sunglasses to feast your eyes upon. We’ll let you marvel over the lyrics on your own.

If you’re interested in getting yourself a 50-gram tin ($850) or 100-gram tin ($1,660) of Caviator, it’s currently only available from mwmichaelwong.com or by emailing caviator@mwmichaelwong.com.

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