Beautiful Coffee Shop: NOC Whampoa

Beautiful Coffee Shop: NOC Whampoa

Harbour views in Kowloon

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NOC Coffee Co.  NOC Coffee Co. Where coffee meets design  on 6 Mar '20

A beautiful coffee shop facing the waterfront of Victoria Harbour, NOC Whampoa is our first location in Kowloon. Nestled within Whampoa Garden and just minutes away from the Hung Hom Ferry Pier, our new space brings a sophisticated yet minimalist coffee experience to this neighbourhood that once featured one of the largest shipping docks in Asia.

NOC Whampoa


Our founder, Benny, and our team, conceived a space for customers to enjoy coffee and the beautiful views without distractions – an urban sanctuary away from the stresses of city life.


NOC Whampoa


At 3,500 square feet, this is the largest NOC location to date. Space is such a rare commodity in Hong Kong, and as with all our stores, we aim to bring greater harmony between empty space and carefully selected furnishings. The shop features an elevated island coffee bar, bringing customers closer to their coffee by offering a 360-degree view of the coffee-brewing process.


NOC Whampoa


Along with continuing with our neutral minimalist palette of white, grey and light wood, we have added more plants around our space as pops of colour. At the shopfront, we have installed frameless glass walls to bring in more natural light and to allow for ample views of the harbour outside.

NOC Whampoa


On the wall across from our coffee bar, we feature a painting by Kemal Seyhan, a Turkish-Austrian contemporary artist based in Istanbul. The Classic Blue colour pops from the grey concrete wall, offering a calming influence and inspiration for our customers, while the straight lines complement the uncluttered surroundings. Seyhan’s work is the first in a series that rotates every few months to feature both international and local artists.


NOC Whampoa


We have a dedicated area of our new store called The Lab. This is the space in which we will be sharing our coffee skills and knowledge with staff members when they first join NOC, testing new recipes and offering coffee-related classes to the public.


NOC Whampoa


Our baristas are brewing our signature No. 34 and No. 18 house-roasted blends on two La Marzocco KB90 machines, the newest model from the Italian espresso machine master, along with a seasonal selection of single origins as pourovers.

From the kitchen, we are offering up a series of seasonal, nutritious and wholesome brunch items, including dishes of gnocchi with homemade meatballs and apple toast, and, of course, all your usual NOC favourites like the all-day breakfast and our much-loved avo toast. We have also launched our ready-to-drink canned cold brew, created with our house-roasted No. 18 beans.

NOC Whampoa is open daily, 8am–8pm.


Shop G42, G/F, Site 9, Whampoa Garden, Hung Hom, 2122 9751


NOC Coffee Co.

NOC Coffee Co.

Where coffee meets design

Curated reading for coffee, design and brunch
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